The Rise and Evolution of Outdoor and Activewear
Changing Trends in European Summer Holidays
Rising temperatures in Europe are making traditional summer activities more challenging. As a result, consumers are seeking comfortable yet stylish clothing options for outdoor adventures.
Impact of the COVID-19 Pandemic
Successive COVID-19 lockdowns led to an increased demand for comfortable and versatile clothing. This shift has influenced the growth of outdoor and activewear.
The Growing Indian Outdoor Clothing Market
India's outdoor clothing market is experiencing significant growth due to a surge in outdoor activities such as hiking, camping, and trail running.
The Rise of Activewear as Fashion
The rise in popularity of outdoor activities has led to an increased demand for sportswear, which has evolved into a fashionable statement.
Factors driving this transformation include:
- Increased awareness of health and fitness
- The influence of social media and celebrity endorsements
- Advancements in fabric technology and design
The Rise of Active and Athletic Brands
In certain categories, such as sweatshirts sold by specialty retailers, active and athletic brands are dominating the market.
This shift is attributed to:
- Increased consumer preference for comfort and functionality
- Brand loyalty and recognition
Segmentation of the Outdoor Clothing Market
The outdoor clothing market is segmented into:
- Top wear
- Bottom wear
- Men's wear
- Women's wear
- Kids' wear
Travel Trends and Outdoor Activities
A survey by luxury travel network Virtuoso found that 82% of its clients are considering destinations that offer more active and outdoor experiences.
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